3. Target Segment & Synergies
Combining steps 1 & 2 to assess which areas of the offshore wind sector to target:
Development / concept stage
Engineering / construction
Installation / commissioning
Operation & Maintenance
De-commissioning
Commercial
Legal
Matching segments to the organisations strengths
Which products / deliverables are the most easily replicated in the market segments identified?
Which products / deliverables offer the most value and have the potential to generate the most revenue?
Which parts of the existing supply chain can be deployed into offshore wind?
Are there any products or services that stand out in the existing market?
What are you excellent at and can this be transitioned?